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Brand Manager, Malt
About this role
A Brand Manager role for Malt based in Lagos, handling strategic marketing, brand performance analysis and new product development for the brand. It targets professionals with substantial FMCG experience.
What you would do
- Plan and execute short-term and long-term marketing strategies and annual plans for the brand across media platforms.
- Collect, analyse and report brand performance data against metrics and KPIs.
- Monitor market research and consumer trends to inform brand decisions.
- Provide intelligence on competitors to internal stakeholders.
- Create briefs for campaigns and coordinate storytelling across channels.
- Manage the brand's DME budget to achieve cost efficiency and ROI.
What they are asking for
- BSc/HND in Marketing, Business Administration or related field
- Over seven years of relevant FMCG experience, preferably in the bottling sector
- Strong problem-solving and project management skills
- Decision-making abilities
- Experience with new product development processes
- Ability to manage cross-functional stakeholders
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