Brand Manager (Beauty Portfolio)

About this role

Brand Manager for the Beauty Portfolio at Alfred & Victoria Associates in Lagos. The role covers strategic brand management, digital marketing, and commercial activities to grow the assigned beauty and personal care products.

What you would do

• Develop and implement comprehensive brand and marketing strategies for assigned beauty and personal care products within approved budgets.
• Develop and execute digital marketing strategies across social media, e‑commerce, influencer marketing, and other online channels.
• Manage the brand's social media presence with consistent messaging, engaging content, and active customer interaction.
• Monitor market trends, consumer preferences, competitor activities, pricing, and opportunities in the beauty and personal care sector.
• Drive and monitor sales performance of the portfolio using sales reports and relevant data; analyse performance against targets and recommend promotional strategies.
• Plan and manage product promotions, campaigns, launches, and other brand-building activities.

What they are asking for

• Bachelor's degree in Marketing, Business Administration, Communications, Mass Communication, or related field.
• Minimum of 5 years' experience in sales and marketing, brand management, or portfolio management.
• Experience in beauty, cosmetics, skincare, personal care, pharmaceuticals, aesthetics, premium wellness, FMCG, or related industries is preferred.
• Proven experience managing products or brands from strategy development through execution and performance monitoring.
• Experience with digital marketing, e-commerce, social media, and consumer-focused campaigns.

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