Brand Manager (Beauty Portfolio)

About this role

The role is for a Brand Manager responsible for the beauty and personal care product portfolio. It targets someone with several years in sales and marketing, brand or portfolio management, especially in beauty or related sectors. The employer, Alfred & Victoria Associates, is a Nigerian company offering ICT solutions with divisions in Consulting, Recruitment and Training, and operates as a human capital development organisation. The successful candidate will develop and execute marketing strategies, oversee digital marketing and e-commerce efforts, monitor performance, and drive brand growth across channels.

What you would do

• Develop and implement brand and marketing strategies for the beauty portfolio within budget and business goals.
• Create and run digital marketing plans across social media, e-commerce, influencer partnerships and online channels.
• Manage the brand’s social media presence and customer engagement.
• Monitor market trends, consumer preferences, and competitor activity in beauty and personal care.
• Track and analyse sales performance, and adjust promotions to meet targets.
• Drive e-commerce and digital sales initiatives with Sales and Commercial teams.
• Plan and manage promotions, campaigns, launches, and other brand-building activities.
• Oversee creation of creative assets, product content, packaging communication and promotions.
• Ensure consistent brand identity across all touchpoints including retail, pharmacies, distributors and digital platforms.
• Prepare monthly marketing briefs for sales and field teams and provide product training on features and benefits.

What they are asking for

• Bachelor’s degree in Marketing, Business Administration, Communications, Mass Communication or related field.
• At least 5 years’ experience in sales and marketing, brand or portfolio management.
• Experience in beauty, cosmetics, skincare, personal care or related industries preferred.
• Proven track record in developing and executing brand strategies and monitoring performance.
• Experience with digital marketing, e-commerce, social media and consumer-focused campaigns.

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