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Brand Manager
About this role
AAVA Brands Ltd, part of the Chanrai Summit Group, is seeking a Brand Manager based in Lagos. The role targets professionals with proven experience in the spirits or alcoholic beverages sector and solid knowledge of Nigerian market dynamics, trade channels, and route-to-market. The job emphasises wholesale and distributor management, key account management and negotiations, on-trade sales to bars and hotels, regional sales and market expansion, and brand strategy and activation. The successful candidate should have strong commercial sense, market understanding, stakeholder management skills, and a track record of delivering measurable business results.
What you would do
- Manage wholesale sales and distributor relationships
- Lead key account management and commercial negotiations
- Drive on-trade sales with bars, restaurants, hotels and other licensed outlets
- Develop regional sales operations and expand market coverage
- Plan and execute brand strategy, trade marketing and brand activation
- Collaborate with internal teams to achieve sales targets and market growth
- Analyse market trends and adjust routes-to-market strategies
- Build and maintain strong relationships with stakeholders
- Monitor performance metrics and report results
- Support new product introductions and launches in the market
What they are asking for
- Experience in the spirits or alcoholic beverages industry
- Strong understanding of Nigerian market, trade channels and route-to-market dynamics
- Proven track record in wholesale sales and distributor management
- Experience in key account management and commercial negotiations
- Experience in on-trade sales to bars, restaurants, hotels and licensed outlets
- Experience in regional sales operations and territory development
- Knowledge of brand strategy, trade marketing and brand activation
- Strong commercial acumen and market knowledge
- Excellent stakeholder management skills
- Demonstrated ability to deliver measurable business results
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