Brand Manager

About this role

The role is for a Brand Manager at Olam Agri in Kaduna. The individual will create brand strategies, marketing plans, and product ideas to grow the product; they will work with other departments to implement these strategies and ensure brand consistency. The job involves coordinating across teams, analysing brand performance for ROI, monitoring market and consumer trends, and developing pricing and distribution strategies. The employer is a global agri-business with activities in food, feed, and fibre sectors, operating across grains, oils, rice, cotton, and more. The candidate fits a marketing background with brand management experience and a focus on cross-functional execution and brand coherence.

What you would do

• Coordinate cross-functionally to ensure brand-related decisions are consistent
• Analyse and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing strategies for products
• Develop distribution strategies
• Create brand strategies and marketing plans
• Drive product innovations to support growth
• Collaborate with other departments to implement branding initiatives
• Ensure brand consistency across all touchpoints
• Support execution of marketing plans and campaigns

What they are asking for

• Bachelor's degree or equivalent in Marketing
• 3+ years' brand management or marketing experience

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