Brand Manager

About this role

A Brand Manager at SANY Nigeria leads the translation of corporate strategy into market action to build a trusted, recognised industrial brand in Nigeria. The role acts as a liaison between corporate direction, business goals, and market execution to ensure campaigns, partnerships, communications and brand experiences strengthen SANY’s image. The position aims to increase visibility across the Nigerian market and ensure key audiences understand who SANY is and what it stands for. It requires strategic leadership and cross-functional collaboration to drive brand initiatives for various stakeholders including contractors, fleet owners, engineers, and government bodies.

What you would do

• Translate strategy into action to build and protect the SANY brand in Nigeria
• Coordinate campaigns, partnerships, communications and brand experiences
• Drive initiatives to increase visibility to target audiences across the Nigerian market
• Ensure alignment between corporate direction, business objectives and market execution
• Lead teams, agencies, or cross-functional projects
• Represent brand messaging across diverse stakeholders including contractors and government players
• Develop and implement branding, marketing and communications plans
• Oversee brand awareness, reputation, and market visibility efforts
• Manage brand projects that support sales, marketing and corporate objectives
• Collaborate with internal teams to deliver consistent brand experiences

What they are asking for

• 7+ years of experience in Brand Management, Marketing, Communications, Corporate Affairs or related fields
• Leadership experience managing teams, agencies, or cross-functional projects
• Experience in industrial, manufacturing, engineering, construction, automotive, technology, infrastructure or other complex B2B environments preferred
• Proven track record in building brand awareness and market visibility
• Strong understanding of digital marketing, social media, content development, PR, event marketing and corporate communications
• Bachelor's degree in Marketing, Communications, Business Administration, Advertising, Public Relations, Mass Communication or related field

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