Brand Manager

About this role

Brand Manager role based in Lagos to drive Perfetti Van Melle's marketing strategy and lead brand management for the Nigerian market. The position involves coordinating with internal teams and external partners to support product launches, portfolio management, and profitability.

What you would do

• Implement the marketing strategy in line with objectives.
• With the Category Manager, prepare the annual country and brand plans.
• Lead brand management and corporate identity, including portfolio management and product renovations.
• Monitor brand profitability and propose corrective actions, including pricing and product updates.
• Maintain internal communications to keep relevant functions informed of marketing objectives.
• Manage invoicing and PO processes.

What they are asking for

• Knowledge of Nigerian media landscape and consumers.
• Experience developing new and effective communication materials, including TV copies.
• Ability to collaborate effectively with internal and external teams.
• Strong written and verbal communication skills.
• Experience working with and managing third-party agencies or strategic partners.
• Experience driving new product developments.

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