Brand Manager

About this role

Based in Lagos, the Brand Manager will shape and elevate the AshLuxury brand across all consumer touchpoints. The role combines strategic brand development, storytelling, consumer insight, and commercial thinking to strengthen brand equity and drive revenue growth. It involves managing day-to-day brand operations, developing campaigns, ensuring consistency across channels, and using insights to influence marketing, product and commercial decisions.

What you would do

• Develop and refine the brand's storytelling strategy and ensure consistent expression across digital, retail, wholesale, PR and experiential channels.
• Develop and execute brand strategies aligned with business objectives; conduct regular consumer, category, and competitor analysis to inform brand positioning.
• Maintain and enhance brand tone, voice, visual identity, and guidelines across all channels.
• Lead planning, execution, and analysis of seasonal campaigns, product launches, and brand activations across PR, digital, retail, influencer, and experiential channels.
• Analyse customer behaviour and market trends to refine brand positioning and influence product development, content themes, and campaign direction.
• Identify and nurture partnerships with influencers, creatives, media outlets, and cultural collaborators; work with PR to maximise visibility and evaluate performance.

What they are asking for

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Proven experience as Brand Manager or Marketing Manager, preferably in the fashion industry.
• Strong understanding of brand management principles, strategic thinking, commercial acumen, and analytical skills.
• Excellent communication, organisation, and project management abilities to meet deadlines in a fast-paced environment.
• Proficiency in digital marketing and social media platforms.
• Creative mindset with attention to detail and aesthetic sensibility; ability to manage multiple projects.

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