About this role
The role is for a Brand Manager at Montaigne AH Limited, operating under the Montaigne Place brand in Lagos. The company is a luxury retail business with a focus on cosmetics, fragrances, skincare, lifestyle products, and spa services, with a network of outlets across Nigeria. The Brand Manager will develop long-term brand strategy and oversee integrated marketing communications, including ATL, BTL, digital, and influencer activities. The position requires coordinating with multiple departments to execute marketing plans and to maintain brand integrity across all channels. Experience in an agency environment is a must, and the role involves monitoring sales, market trends, pricing, promotions, and training the sales team, with monthly brand reporting to management.
What you would do
- Formulate and manage the brand’s long-term strategy.
- Oversee the 360-degree marketing communications plan across ATL, BTL, digital, and influencer channels.
- Manage the brand’s marketing life cycle and day-to-day product marketing planning and execution.
- Maintain brand integrity across product lines and all communications.
- Collaborate with sales, editorial, marketing, design, and operations to implement marketing plans.
- Conduct market research and track market trends.
- Define and manage advertising and promotion strategies.
- Monitor sales volumes, market share trends, and market drivers.
- Advise management on competitive pricing, promotions, and sales trends.
- Ensure sales teams are trained on the brand and provide monthly brand reports to management.
What they are asking for
- Agency experience is a MUST have.
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