Brand Manager

About this role

A Brand Manager is being sought by FMR Agency in Kano. The role focuses on strengthening brand positioning, boosting visibility, and driving customer engagement and business growth through creative and strategic brand management. The employer aims to meet client objectives while adhering to ethical public relations principles and exploring opportunities beyond stated goals. The position involves developing and implementing brand strategies, maintaining consistent messaging and visual identity, researching markets, and collaborating with various teams. The role also includes tracking campaign performance, managing partnerships and brand activations, and maintaining brand guidelines.

What you would do

• Develop and implement brand strategies and campaigns
• Maintain consistent brand messaging, visual identity, and tone
• Conduct market research and monitor competitors
• Collaborate with marketing, sales, social media, and creative teams
• Track campaign performance and analyse customer feedback
• Manage brand partnerships and activations
• Maintain and enforce brand guidelines

What they are asking for

• Minimum of 3 years' experience in brand management or related role
• Strong knowledge of branding, marketing, and consumer behaviour
• Proven experience managing successful brand campaigns
• Excellent communication, research, project management, and analytical skills
• Ability to manage multiple projects and deadlines
• Familiarity with tools such as Canva, Google Analytics, or Meta Business Suite is an advantage

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