Brand Director

About this role

Metalab is seeking a Brand Director to lead the creative vision and strategic development of brand experiences across digital and experiential touchpoints. The role involves guiding brand designers, collaborating with clients at an executive level, and ensuring brand systems translate into product and marketing contexts. You will shape creative direction, push boundaries with motion and interaction design, and mentor a multidisciplinary team. The position emphasizes cross-disciplinary collaboration and culture-building within Metalab. Applicants based in EST are considered.

What you would do

• Define the vision for brand design and elevate Metalab's brand practice.
• Mentor Brand Designers through all stages of the brand process.
• Work with clients at a strategic level to articulate and scale brands for digital environments.
• Oversee and refine brand systems for product experiences and marketing ecosystems.
• Ensure all brand engagements demonstrate clarity, consistency and purpose.
• Drive the creative process for major brand initiatives, including identity and storytelling frameworks.
• Collaborate with Product Design leadership to align brand and product experiences.
• Lead cross-disciplinary reviews and foster critique culture.
• Incorporate motion, 3D, and interaction design to create immersive brand moments.
• Partner with the Chief Design Officer and Partnerships in new business pursuits

What they are asking for

• 10+ years of experience in brand design, creative direction or design leadership in a digital-first environment.
• Proven ability to lead multidisciplinary teams and large-scale brand engagements from strategy to execution.
• Portfolio showing mastery in visual identity, brand systems, and storytelling across digital touchpoints.
• Experience presenting to executive stakeholders and translating creative thinking into strategic outcomes.
• Proficiency with modern design tools (e.g., Figma, Illustrator, After Effects) and understanding of brand extension through motion and interaction.
• Strong facilitation and communication skills for workshops and strategic sessions.
• Knowledge of design trends and the evolving role of brand in the digital ecosystem.
• Passion for mentoring others and shaping design culture at Metalab.

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