Brand Assistant

About this role

The Brand Assistant supports marketing activities for multiple brands within The People Office, an HR consulting firm in Lagos. The role involves coordinating content creation, assisting social media management, planning campaigns, maintaining brand consistency, and ensuring each brand communicates with its target audience. The position covers approximately four brands, aligning content and campaigns with each brand’s identity and objectives. The job is based in Lekki, Lagos, and reports to the Brand Manager and management on a full-time basis.

What you would do

• Support day-to-day brand management and growth across multiple brands
• Ensure consistent brand identity and messaging across channels
• Research industry trends and opportunities for visibility
• Assist in developing ideas to boost brand awareness and audience engagement
• Develop content ideas and assist with content creation for the brands
• Prepare captions, content calendars, and social media posts
• Coordinate photography, videography, and other content needs
• Monitor social media platforms and track engagement
• Assist in planning and executing campaigns, promotions, and activations
• Coordinate materials and deliverables for campaigns and partnerships

What they are asking for

• Bachelor's Degree or HND in Marketing, Mass Communication, Public Relations, Business Administration or related field (advantage)
• Experience in brand management, digital marketing, social media, or marketing support preferred
• Strong written and verbal communication skills
• Familiarity with social media platforms and content tools (e.g., Canva)
• Strong organisational skills and attention to detail
• Ability to coordinate tasks across multiple brands
• Creativity, initiative, and ability to meet deadlines
• Understanding of digital marketing trends and audience engagement
• Core competencies in creativity, communication, organisation, social media coordination, research, attention to detail, multitasking, teamwork

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