Brand and Marketing Officer

About this role

A Brand and Marketing Officer is needed to develop and drive the filling station's brand, coordinate promotional activities, and grow sales across PMS, AGO, CNG and related products. The role focuses on brand consistency, digital marketing, customer engagement, and business development in Lagos.

What you would do

• Maintain a consistent brand identity across customer touchpoints
• Develop and implement marketing strategies to boost sales of PMS, AGO, CNG, lubricants and other products
• Coordinate promotional materials, events and brand activation activities
• Manage digital marketing including social media, online content and campaigns
• Build relationships with business partners, fleet operators and potential corporate clients
• Track marketing performance, prepare reports and monitor budgets and campaign ROI

What they are asking for

• Bachelor's degree
• 3 to 5 years of experience in brand, marketing or a related role
• Experience with digital marketing and customer relationship management
• Ability to coordinate promotions and events and manage partnerships
• Strong communication and analytical skills
• Knowledge of the fuels/energy or retail station environment is a plus

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