Brand and Marketing Manager in a Food and Beverage Distribution Company -Jobtion Consulting

About this role

A Brand and Marketing Manager is sought for a fast-growing food and beverage distribution company in Lagos. The role focuses on developing and executing brand and marketing strategies to drive awareness, engagement, market penetration and sales, working with Sales, Finance and Operations to deliver measurable commercial results.

What you would do

• Manage agencies, vendors and marketing partners to ensure quality and timely delivery
• Develop on-trade and off-trade activation programmes across relevant outlets and channels
• Provide management with actionable insights based on brand and market performance
• Develop and execute annual brand and marketing strategies aligned with commercial objectives
• Oversee digital marketing, social media and influencer/partnership initiatives
• Manage assigned brands from positioning through growth and market expansion; run integrated marketing campaigns across digital, traditional media, events, activations and trade channels

What they are asking for

• Minimum of 5 years of relevant experience in brand management, marketing, trade marketing or FMCG
• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Advertising or a related field
• Proven experience managing brands and campaigns from strategy to execution
• Experience working with Sales teams, distributors, agencies and trade partners
• Experience managing marketing budgets and measuring campaign performance/ROI
• Strong understanding of the Nigerian consumer and trade environment

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