Brand and Marketing Manager

About this role

A full-time Brand and Marketing Manager role based in Isolo, Lagos, responsible for developing and executing brand and marketing strategies to drive awareness, engagement, market growth and profitability. The role requires collaboration with Sales, Finance and Operations and a commercially minded marketer with strong brand management experience.

What you would do

• Manage marketing budgets and evaluate campaign effectiveness and ROI
• Conduct market, consumer and competitor analysis to identify opportunities and threats
• Oversee digital marketing, social media and influencer/partnership initiatives
• Track brand performance and campaign results against KPIs
• Develop and execute integrated marketing campaigns across digital, traditional media, events and trade channels
• Drive trade marketing initiatives to support sales volume, distribution and visibility

What they are asking for

• Minimum of 5 years' relevant experience in brand management, marketing, trade marketing or FMCG
• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Advertising or related field
• MBA or postgraduate qualification is an added advantage
• CIM or equivalent professional marketing qualification is an advantage
• Experience managing marketing budgets and measuring campaign performance/ROI
• Strong commercial orientation, analytical ability, creativity and execution skills

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