Brand and Marketing Manager

About this role

A Brand and Marketing Manager is sought to lead planning and execution of the brand and marketing activities for a fashion and lifestyle brand in Lagos. The role involves shaping how customers discover and engage with the brand across digital and physical channels, ensuring consistent messaging, visuals, campaigns and partnerships. The candidate will work with creative, product and sales teams to translate business priorities into campaigns that drive visibility, customer acquisition and revenue growth. The position requires creative judgement, strong execution, budget management and performance analysis. The employer focuses on building a fairer, more productive labour market through WAVE, and operates as a fashion and lifestyle brand in West Africa.

What you would do

• Develop and implement brand and marketing strategy aligned with business goals and target customers
• Define and maintain brand guidelines including messaging, tone of voice, visual identity and customer communications
• Research trends, customer preferences and competitor activity to identify differentiation opportunities
• Ensure consistency of brand across social media, packaging, promotional materials, online platforms and retail touchpoints
• Plan and execute campaigns for new collections, product launches, seasonal promotions and brand initiatives
• Prepare campaign briefs, timelines, budgets and measurable objectives
• Coordinate shoots, production, launch materials and promotions with internal and external teams
• Align campaigns with product availability and sales priorities
• Review campaign results and apply learnings to future activity
• Manage the marketing calendar across social, email, website and other channels

What they are asking for

• Bachelor degree in Marketing, Communications, Business Administration or related field or equivalent experience
• At least 4 years of relevant brand or marketing experience with campaign or project management responsibilities
• Experience in fashion, lifestyle, beauty, retail or consumer-facing sectors preferred
• Portfolio or track record showing campaigns, brand development or measurable growth
• Strong understanding of digital marketing, social media, content strategy and customer behaviour
• Experience managing budgets, external partners and deadlines
• Ability to translate performance data into actionable improvements
• Excellent written communication, presentation and stakeholder management skills
• Familiarity with advertising platforms, analytics tools, email marketing systems and e-commerce platforms

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