Brand and Marketing Manager

About this role

The role is for a Brand Marketing Manager at PPC Limited in Lagos. The position supports revenue generation by planning and executing broad and targeted marketing activities that feed into sales pipelines across the company’s lines. The role involves working with the commercial team, call centre, and group marketing, and requires delivering campaigns through online, digital, and offline channels. PPC Limited is described as a systems engineering and integration company with a long history and services spanning consultancy, procurement, installation, maintenance, and project management across multiple sectors.

What you would do

• Develop and deliver campaigns across online/digital and offline channels to raise commercial awareness and drive sales opportunities.
• Implement marketing strategies and tactical plans aligned with marketing objectives and customer needs.
• Execute promotional activities to penetrate targeted markets.
• Provide customer and market insights to guide sales efforts towards profitability.
• Report progress and outcomes of activities to the Head of Marketing (HOM).
• Maintain up-to-date market intelligence on opportunities, competition and threats in assigned markets.
• Identify new business and channel opportunities and customer needs for growth.
• Measure and report performance and ROI of marketing campaigns.
• Collaborate with other departments to utilise earned and owned media to meet targets.
• Manage NPI and product positioning in key commercial areas; build and maintain relationships with media partners, OEMs, and vendors.

What they are asking for

• Experience in brand and marketing roles within a technical or B2B environment preferred.
• Ability to plan and execute multi-channel campaigns (digital and traditional).
• Strong analytical skills to derive insights from market data and campaign results.
• Excellent collaboration skills across commercial teams and other departments.
• Knowledge of market research, ROI measurement, and performance reporting.
• Understanding of media relations and vendor management.
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

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