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Brand and Marketing Manager
About this role
The role is for a Brand and Marketing Manager based in Lagos, employed full-time by PPC Limited, a Nigerian-owned engineering and infrastructure company. The position supports revenue generation by running broad and targeted marketing initiatives that feed sales pipelines across multiple business lines. The incumbent works with the commercial team, call centre, and group marketing team to implement campaigns, measure performance, and provide market insights. PPC Limited has a history rooted in Philips Projects Centre and operates across ICT, Power, Healthcare, Transportation, Building Services and other utilities, offering integrated technology solutions.
What you would do
- Create and run campaigns across online/digital and offline channels to raise commercial awareness and support sales targets.
- Measure and report the performance and ROI of marketing campaigns.
- Deploy marketing strategies aligned with customer needs and Marketing Strategic Objectives.
- Position products and manage new product introductions in key commercial areas.
- Provide customer and market insights to guide sales efforts.
- Build and maintain relationships with media partners, OEMs, and vendors.
- Identify new business and channel opportunities and understand customer needs across markets.
- Collaborate with other departments to leverage earned and owned media to meet targets.
- Report progress and outcomes to the Head of Marketing (HOM).
- Maintain up-to-date market intelligence on opportunities, competition and threats and report promptly.
What they are asking for
- Experience in brand and marketing management (specific years not stated).
- Ability to develop and deliver marketing campaigns and measure ROI.
- Strong collaboration with commercial teams and cross-functional departments.
- Knowledge of market research, media relations, and channel opportunities.
- Capacity to provide market insights to support sales and profitability objectives.
- Experience in product positioning and NPI (New Product Introduction) processes.
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