Brand & Activation Executive

About this role

The role is for a Brand & Activation Executive in Lagos, employed by Ascentech Services Limited. The job focuses on increasing brand visibility, coordinating activations and retail branding, and supporting social media initiatives. It involves planning and executing activations, managing in-store branding and materials, and liaising with vendors, retailers and partners. The employer provides recruitment and professional services and seeks a candidate who can work creatively and in the field to support brand campaigns and product launches.

What you would do

• Plan and execute brand activations, exhibitions, trade shows, and product sampling
• Coordinate in-store branding and retail materials to enhance visibility
• Liaise with vendors, retailers, promoters, and marketing partners
• Support product launches, brand campaigns, and social media content
• Conduct market visits and monitor brand presentation to identify opportunities
• Track activation budgets and maintain records
• Prepare activity reports detailing activation outcomes
• Monitor and report on brand visibility opportunities
• Engage field teams and partners to ensure activation quality
• Collaborate with marketing and sales teams to align on activation goals

What they are asking for

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2 - 4 years' experience in brand management, marketing, trade marketing, or activations
• Experience in FMCG, retail, or consumer goods is an advantage
• Strong communication, organisational, and relationship-management skills
• Creative, proactive, and comfortable with frequent fieldwork

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