Brand & Activatation Executive

About this role

The role is for a Brand & Activation Executive in Lagos within Ascentech Services Limited, a Nigerian HR solutions provider. The job focuses on increasing brand visibility through activations, coordinating marketing events and in-store branding, supporting product launches and social media initiatives. The position requires fieldwork, vendor and partner liaison, and monitoring of budgets and activity reporting. It targets candidates with a background in marketing or business administration and experience in brand management or activations, preferably in FMCG or retail. The company operates as a human resources solutions provider based in Lagos and offers full-time employment.

What you would do

• Plan and execute brand activations, exhibitions, trade shows, and product sampling.
• Coordinate in-store branding and promotional materials to enhance retail visibility.
• Liaise with vendors, retailers, promoters, and marketing partners.
• Support product launches, brand campaigns, and social media content.
• Conduct market visits and monitor brand presentation to identify visibility opportunities.
• Track activation budgets and maintain records.
• Prepare activity reports on activations and campaigns.

What they are asking for

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–4 years’ experience in brand management, marketing, trade marketing, or activations.
• Experience in FMCG, retail, or consumer goods is an advantage.
• Strong communication, organisational, and relationship-management skills.
• Creative, proactive, and comfortable with frequent fieldwork.

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