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B2C Sales Manager
About this role
BBA Motors Limited is seeking an experienced B2C Sales Manager to lead its retail vehicle sales operations in Lagos. The role focuses on driving car sales, managing the sales team, improving customer conversion, and meeting revenue targets within the Nigerian automotive market. The company imports and distributes brand-new Chinese vehicles and operates a flagship showroom, including electric mobility offerings. The position involves overseeing the full sales process from inquiry to delivery and collaborating with Marketing and other departments to generate leads and grow market share.
What you would do
- Lead and manage the B2C vehicle sales team to meet monthly and quarterly targets.
- Develop and implement strategies to increase showroom traffic, qualified leads, and revenue.
- Oversee the complete vehicle sales process from enquiry to delivery.
- Monitor individual and team performance against KPIs.
- Identify opportunities to expand the retail customer base and market share.
- Coach and evaluate Sales Executives to improve productivity and conversion rates.
- Build and maintain relationships with customers, prospects, and business partners.
- Handle customer complaints and ensure excellent customer experience.
- Prepare sales forecasts, performance reports, and market intelligence updates.
- Collaborate with marketing and other departments to improve lead generation and conversion.
What they are asking for
- Bachelor's Degree or HND in Business Administration, Marketing or related discipline.
- Proven managerial experience in automotive/car sales.
- Strong understanding of vehicle sales operations, showroom management, and the Nigerian automotive market.
- Demonstrated success in leading sales teams and achieving revenue targets.
- Excellent negotiation, leadership, communication, and customer relationship management skills.
- Proficiency in sales reporting, CRM systems, and performance analysis.
- Strong commercial awareness and ability to work under sales targets.
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