B2B Sales Manager

About this role

Tonic Technologies is a Lagos-based FinTech startup offering virtual and professional monetary and payment solutions. They are hiring a B2B Sales Manager to lead business acquisition, form strategic partnerships, and drive revenue growth for PIL by Cardtonic. The role focuses on building a repeatable sales process, managing the full B2B sales cycle, and meeting ambitious targets by selling to business clients and engaging senior decision-makers. The position involves working cross-functionally with Product, Marketing, Finance and Leadership to align sales with business goals. Candidates should have a proven B2B sales track record and experience selling to businesses, including negotiating and closing deals.

What you would do

• Own the B2B sales strategy and drive revenue growth for PIL by Cardtonic.
• Build and manage a strong sales pipeline across relevant industries.
• Lead the full sales cycle from lead generation to onboarding.
• Develop strategic partnerships with business owners, finance leaders and procurement teams.
• Prepare proposals, pitch decks and commercial agreements; lead negotiations.
• Identify new growth opportunities and target new market segments.
• Collaborate with Product, Marketing, Finance and Leadership to align priorities.
• Track pipeline health, conversion rates, revenue and customer acquisition metrics.
• Share market insights and recommend improvements to products and sales approach.
• Build and manage a high-performing B2B sales operation with clear targets.

What they are asking for

• 3+ years of B2B sales experience with a proven track record of meeting or exceeding targets.
• Experience managing the full B2B sales cycle from prospecting to closing and account development.
• Proven ability to sell to businesses and engage senior decision-makers.
• Strong negotiation, presentation, relationship-building and closing skills.
• Experience developing sales strategies, managing pipelines and using data to drive decisions.
• Commercial awareness and ability to identify revenue opportunities.
• Excellent written and verbal communication skills.
• Strong organisational skills, initiative and accountability for results.
• Experience in fintech, payments, virtual cards, SaaS or digital financial products is advantageous.
• Experience building or leading a sales team is a plus.

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