B2B Digital Marketing Expert Enterprise Lead Generation & Client Acquisition

About this role

Callboxs Global Concepts Limited in Abuja is looking for a B2B Digital Marketing Expert focused on enterprise lead generation and client acquisition. The role targets corporate and enterprise clients and involves planning and executing digital marketing campaigns to generate qualified leads and support client onboarding. The candidate will use tools like LinkedIn Sales Navigator and CRMs to build pipelines, run account-based marketing, and coordinate meetings with decision-makers. This is a full-time role requiring hands-on B2B marketing and measurable lead generation experience. The employer operates in BPO, outsourcing and customer service solutions.

What you would do

• Develop and execute B2B digital marketing strategies to attract corporate and enterprise clients.
• Research target industries and identify prospective companies to build an ideal customer profile.
• Identify and engage decision-makers responsible for outsourcing, operations, customer service and procurement.
• Generate qualified leads through LinkedIn, targeted email campaigns and other channels.
• Utilise LinkedIn Sales Navigator and CRM systems to manage prospect pipelines.
• Plan and implement account-based marketing campaigns for selected companies and industries.
• Create campaign content and outreach messages highlighting Callboxs' services.
• Build, manage and optimise lead-generation funnels and lead-nurturing campaigns.
• Qualify prospects based on business need and readiness for discussions.
• Coordinate with management to arrange qualified meetings and support follow-up activities.

What they are asking for

• Minimum of 3 years of proven B2B digital marketing experience.
• Track record in enterprise lead generation and corporate client acquisition.
• Evidence of measurable results (qualified leads, booked meetings, enterprise opportunities).
• Strong experience with LinkedIn Sales Navigator, email marketing platforms, CRMs and B2B prospecting tools.
• Understanding of account-based marketing, lead qualification and enterprise sales cycles.
• Ability to identify and engage corporate decision-makers via professional, personalised communication.
• Strong copywriting, analytical, communication and strategic planning skills.
• Ability to work independently, prioritise tasks and deliver measurable results.
• Experience in BPO, SaaS, technology, outsourcing or professional services is an added advantage.

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