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B2B Digital Marketing Expert Enterprise Lead Generation and Client Acquisition
About this role
Callboxs Global Concepts Limited is recruiting a B2B Digital Marketing Expert focused on enterprise lead generation and client acquisition. The role targets corporate and enterprise clients, requiring experience in B2B prospecting, account-based marketing and pipeline building. The successful candidate will run targeted digital campaigns to promote BPO, outsourcing and customer service solutions and manage prospect pipelines using tools like LinkedIn Sales Navigator and CRMs. The position is based in Garki, Abuja, and is a full-time role with a monthly salary.
What you would do
- Research target industries and identify prospective companies
- Qualify prospects based on business needs and readiness
- Build, manage and optimise lead-generation funnels and nurturing campaigns
- Identify and engage key decision-makers for outsourcing and procurement
- Generate qualified leads via LinkedIn, email campaigns and other digital channels
- Develop and implement B2B digital marketing strategies for corporate clients
- Utilise LinkedIn Sales Navigator, CRMs and B2B prospecting tools to manage pipelines
- Monitor campaign performance and report on leads, meetings, conversion rates and cost per lead
- Coordinate with management to arrange qualified business meetings
- Create campaign content and outreach messages highlighting Callboxs services
What they are asking for
- Understanding of account-based marketing, lead qualification and enterprise sales cycles
- Minimum of 3 years in B2B digital marketing
- Experience with LinkedIn Sales Navigator, email platforms, CRMs and B2B tools
- Proven success in enterprise lead generation and corporate client acquisition
- Experience in BPO, SaaS, technology, outsourcing or professional services is an advantage
- Ability to identify and engage corporate decision-makers through professional communication
- Strong copywriting, analytical, communication and strategic planning skills
- Evidence of measurable results (leads, booked meetings or opportunities)
- Ability to work independently and manage priorities
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