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Associate Manager Stationery, Trade Marketing
About this role
The role is for an Associate Manager in Stationery, Trade Marketing, based in Lagos. It focuses on adapting and executing trade marketing plans for the Nigerian market, with emphasis on traditional trade, wholesalers, sub-distributors and emerging channels. The employee will translate global brand strategies into locally relevant trade initiatives, manage distributor relationships and capabilities, and oversee in-store execution, budgets, and performance metrics. The position targets candidates with extensive trade marketing experience in FMCG, strong collaboration with Marketing, Sales and Supply teams, and data-driven decision making. The employer, BIC Nigeria, operates as part of the BIC global brand, with a presence in many retail outlets and a focus on stationery products and related categories.
What you would do
- Adapt trade marketing plans to Nigeria's market specifics and channels.
- Develop annual trade marketing plans by category, channel and customer.
- Identify opportunities to grow consumption and category penetration through assortment, visibility and activation.
- Translate global and regional strategies into local trade initiatives.
- Manage distributor relationships and align priorities with business objectives.
- Build distributor marketing and merchandising capabilities through training.
- Define and deploy in-store merchandising and visibility guidelines.
- Monitor execution quality and drive improvements in POS and shopper conversion.
- Manage trade marketing budgets and track ROI.
- Collaborate with Marketing, Sales and Supply teams and analyse market data to inform actions.
What they are asking for
- University degree in Marketing, Business, Engineering or equivalent.
- Minimum 5 years of trade marketing experience in FMCG.
- Experience in multi-market or distributor-led environments is a strong asset.
- Proficient in MS Office, with intermediate/advanced Excel and PowerPoint.
- Fluent in English (written and spoken).
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