Associate Director, Paid Social Acquisition

About this role

The role is for Thrive Market and focuses on owning and scaling the paid social acquisition program across core platforms, with Meta and TikTok as primary channels and additional growth on Pinterest, Snapchat and emerging platforms. The candidate will set cross‑platform strategy, manage multi‑million‑dollar budgets, and lead measurement, experimentation and signal engineering to drive member growth. It requires a blend of hands‑on platform expertise, analytical rigour and the ability to lead across teams and partners. The position reports to the Senior Director of Member Growth and is based in the United States. Thrive Market emphasises a mission to make healthy, sustainable living accessible and operates as a member‑based online market.

What you would do

• Own paid social acquisition strategy and performance on core and emerging platforms.
• Allocate and reallocate multi‑million‑dollar budgets based on incremental returns; manage forecasting and planning.
• Lead signal engineering including Conversions API, server‑side tracking, event match quality, deduplication and offline conversions.
• Collaborate with Analytics and Engineering to ensure reliable conversion signals and data quality across platforms.
• Design and run incrementality measures and use results to guide investments.
• Set testing priorities and lead experimentation across audiences, creative, formats, bidding, and structure.
• Build and run a structured creative testing program and influence creative direction.
• Manage and develop one direct report; oversee agency and platform partners.
• Analyse performance data to identify drivers and growth opportunities and provide clear recommendations.
• Monitor platform changes and trends and apply them to strategy.

What they are asking for

• 7+ years in performance or growth marketing with deep paid social expertise.
• Hands‑on experience scaling Meta campaigns including structure, Advantage+, bidding and creative testing.
• Extensive experience with TikTok including Smart+ and Spark Ads, and related creative and Events API.
• Proven ability to allocate large budgets across platforms, with Pinterest experience; Snapchat, Reddit and Google a plus.
• Strong signal engineering skills: Conversions API, server‑side tracking, offline and backend convergence, value‑based bidding.
• Experience designing incrementality tests and working with MMM and multi‑touch attribution.
• Track record of leading structured creative testing programs and influencing creative direction.
• Experience managing direct reports and overseeing agency or platform partners.
• Strong analytical skills to translate data into actionable recommendations.
• Experience in subscription or e‑commerce is a plus; health, grocery or wellness background beneficial.

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