Assistant Manager, Trade Development (Oil, Fats & Cereal Products Category)

About this role

An Assistant Manager, Trade Development for the Oil, Fats and Cereal Products category at Flour Mills of Nigeria Plc, Lagos. The role focuses on developing trade channels, driving sales performance, and strengthening distributor partnerships to grow market share and revenue for the category.

What you would do

• Manage multiple Key Distributor networks to drive trade development for the Oil, Fats and Cereal Products portfolio.
• Drive sales volume and value targets through market expansion across assigned territories.
• Lead direct-to-retail redistribution, coordinating van sales and open market sales teams to improve category availability and visibility.
• Enforce SOPs for route planning and ensure effective use of sales automation tools.
• Expand territory coverage by establishing and optimising sub-distributor networks to deepen category penetration.
• Create Joint Business Plans with Key Distributors to drive category growth.

What they are asking for

• Bachelor's Degree in Business Administration, Marketing or related field.
• Minimum of five years of sales experience in FMCG, preferably redistribution sales.
• Experience handling food categories such as edible oils, fats or cereals.
• Proven track record managing large Key Distributor networks and driving category growth.
• Mandatory FMCG experience in the Oil, Fats and Cereal Products category.
• Strong knowledge of FMCG redistribution and Route-to-Market strategies.

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