Assistant Manager, Trade Development (Oil, Fats & Cereal Products Category) - West

About this role

Flour Mills of Nigeria Plc in Lagos is hiring an Assistant Manager, Trade Development for the Oil, Fats and Cereal Products category in the West. The role aims to manage and develop trade channels, drive sales performance, strengthen distributor partnerships and deliver retail strategies to maximise market penetration, category growth and revenue delivery.

What you would do

• Manage multiple Key Distributors to develop trade for the Oil, Fats and Cereal Products portfolio.
• Drive sales volume and value targets through tailored market expansion strategies across assigned territories.
• Lead direct-to-retail redistribution initiatives, coordinating van sales and open market teams to improve category availability and visibility.
• Enforce SOPs for route planning and optimise the use of sales automation tools.
• Expand territory coverage by establishing and optimising sub-distributor networks to deepen SKU penetration.
• Coach and mentor Sales Development Officers and field teams to build strong execution within the category.

What they are asking for

• Bachelor's degree in Business Administration, Marketing or related field.
• Minimum of 5 years' sales experience in FMCG, preferably redistribution sales.
• Experience managing food categories such as edible oils, fats or cereals.
• Proven track record in managing large Key Distributor networks and driving category growth.
• Mandatory FMCG experience in Oil, Fats and Cereal Products category; strong knowledge of redistribution and Route-to-Market strategies.
• Demonstrated ability to develop and manage Key Distributor networks across territories and to achieve sales targets.

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