Assistant Brand Manager

About this role

Viju Industries Nigeria Limited is seeking an experienced Brand Manager to strengthen the company’s brand, oversee social media presence, and manage reputational risk. The role focuses on understanding the Nigerian market and online culture, addressing consumer concerns promptly and professionally, and coordinating with internal teams on communications. Key duties include increasing brand awareness, managing social platforms, monitoring feedback and trends, and handling negative publicity through established procedures. The candidate will build media and influencer relationships and ensure consistent brand messaging and content. Prior experience in brand management or public relations is required, with FMCG familiarity considered an advantage.

What you would do

• Develop and execute strategies to raise brand awareness, credibility and consumer trust
• Manage the company’s social presence on platforms such as Facebook, Instagram, TikTok, X and others
• Monitor brand mentions, consumer feedback, media coverage and social media trends
• Establish procedures for handling negative publicity and communications crises
• Coordinate with customer service, quality assurance, sales and legal teams to verify facts and respond to complaints
• Build and maintain relationships with local media, influencers and business partners
• Create clear, engaging content and ensure consistent brand messaging
• Track campaign performance and public sentiment and suggest improvements
• Support timely public responses to consumer concerns
• Maintain calm and effective communication during urgent situations

What they are asking for

• Experience in brand management, public relations or social media management
• FMCG, food or beverage industry experience is an advantage
• Understanding of Nigerian consumers, local culture and social media landscape
• Proven ability to manage sensitive complaints or crises
• Excellent written and spoken English; knowledge of Nigerian Pidgin or local languages is an advantage
• Strong communication, judgment, coordination and execution skills
• Ability to stay calm under pressure and respond to urgent situations
• Commitment to accurate, transparent communication and respectful consumer treatment

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