Assistant Brand Manager

About this role

VIJU Industries Nigeria Limited is seeking an Assistant Brand Manager to support brand growth and reputation management across multiple Nigerian markets. The role focuses on managing the company’s social media presence, monitoring public sentiment, handling reputational risks, and coordinating with internal teams to address consumer issues. The position requires understanding the Nigerian market and online culture, with experience in brand management or related fields. The employer operates in the food and beverage sector, offering products like Viju Milk Drink and Mr. V Premium Water, and seeks to strengthen brand credibility and consumer trust.

What you would do

• Manage the company’s presence on Facebook, Instagram, TikTok, X and other platforms.
• Establish procedures to handle negative publicity and crises.
• Track campaign performance and public sentiment and suggest improvements.
• Monitor brand mentions, consumer feedback, media coverage, and social media trends.
• Coordinate with customer service, quality assurance, sales and legal teams to verify facts and respond appropriately.
• Create clear, engaging content and ensure consistent brand messaging.
• Build and maintain relationships with media, influencers, and business partners.
• Develop and execute strategies to increase brand awareness and consumer trust.

What they are asking for

• Excellent spoken and written English; knowledge of Nigerian Pidgin or local languages is an advantage.
• Commitment to accurate, transparent communication and respectful treatment of consumers.
• Experience in brand management, public relations, or social media management.
• Strong understanding of Nigerian consumers, local culture, and social media landscape.
• Strong communication, judgment, coordination, and execution skills.
• Proven ability to manage sensitive consumer complaints or crises.
• Ability to remain calm under pressure and respond to urgent situations.
• Experience in the food, beverage, or FMCG industry is an advantage.

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