Assistant Brand Manager

About this role

VIJU Industries Nigeria Limited seeks an Assistant Brand Manager to enhance the company’s brand presence across multiple social media platforms and protect its reputation. The role targets someone who understands the Nigerian market and online culture, can identify reputational risks, and respond to consumer concerns promptly and professionally. The position is full-time and located in Kwali (Abuja), with additional mention of Ogun and Lagos areas. The employer operates in the food and beverage sector, producing brands such as Viju Milk Drink, Viju BB Star, yoghurts, Mr. V Premium Water, and V-Cool Soft Drinks, and aims to meet international standards while serving Nigerian families.

What you would do

• Develop and execute strategies to boost brand awareness and consumer trust.
• Manage the company’s presence on Facebook, Instagram, TikTok, X, and other platforms.
• Monitor brand mentions, consumer feedback, media coverage, and social media trends.
• Establish an early warning system and procedures for handling negative publicity and crises.
• Coordinate with customer service, QA, sales, and legal teams to verify facts and respond to complaints.
• Build and maintain relationships with local media, influencers, industry experts, and partners.
• Create clear, engaging content and ensure consistent brand messaging.
• Track campaign performance and public sentiment; recommend improvements.

What they are asking for

• Experience in brand management, public relations, or social media management.
• Experience in food, beverage, or FMCG is advantageous.
• Strong understanding of Nigerian consumers, local culture and social media landscape.
• Proven ability to manage sensitive consumer complaints or crises.
• Excellent spoken and written English; knowledge of Nigerian Pidgin or local languages is a plus.
• Strong communication, judgment, coordination, and execution skills.
• Ability to remain calm under pressure and respond to urgent situations.
• Commitment to accurate, transparent communication and respectful treatment of consumers.

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