Art Director, Packaging

About this role

The role is for an Art Director of Packaging at Thrive Market, overseeing the packaging strategy, quality and consistency for the company’s Owned Brands. It involves leading a team of designers and production artists, collaborating cross-functionally to align packaging with brand goals, and managing production from concept to print. The position requires strong organisation, process focus and meticulous attention to detail in a fast-paced environment. The employer is Thrive Market, a member-based online market focusing on healthy, sustainable products and brands.

What you would do

• Direct the creative vision for Thrive Market Owned Brands and maintain brand standards across packaging.
• Lead and develop a team of packaging designers, assign projects and conduct performance reviews.
• Mentor designers to improve workflows and quality of work.
• Collaborate with photo, content and merchandising marketing teams to set objectives and style.
• Align packaging with editorial direction and ensure storytelling fits across packaging touchpoints.
• Create and update brand style guides for packaging elements and substrates.
• Oversee production from design to print, flagging inconsistencies and coordinating with production teams.
• Review proofs and lead press checks, approving or rejecting against standards.
• Support new product development for categories like home goods and textiles with branding input.
• Conduct market and competitive research to inform packaging strategies and stay current.

What they are asking for

• 5+ years in packaging design and art direction with brand development experience in CPG, food or wellness sectors.
• Minimum 2 years of direct people management experience.
• Proficiency in Adobe Creative Suite and knowledge of print production, substrates and materials.
• Experience building scalable packaging design systems and templates.
• Hands-on proofing and press check experience, including color-matching and approvals.
• Experience evaluating and implementing AI tools to improve efficiency.
• Ability to direct on-pack photography and provide retouching feedback.
• Strong eye for design, typography and colour; ability to maintain cohesive brand identities.
• Proven cross-functional collaboration with content, photography, product development and merchandising teams.
• Excellent organisational and project management skills; able to manage multiple projects.

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