Area Sales Supervisor (Adamawa)

About this role

The Area Sales Supervisor for Adamawa at BIC Nigeria oversees Sales Representatives in the territory to achieve sales targets and ensure distribution of BIC products. The role involves coaching field staff, planning routes, managing customer relationships, and monitoring promotions and stock to optimise performance.

What you would do

• Meet sales targets and gross profit goals for the territory and product categories.
• Lead, coach and assess Sales Representatives through field visits and performance reviews.
• Create and refine route plans to maximise territory and outlet coverage.
• Increase numeric and weighted distribution and identify new sales opportunities.
• Establish and sustain strong relationships with internal and external customers.
• Oversee promotions, merchandising, visibility and launches of new products.

What they are asking for

• Experience in FMCG sales or business development.
• Experience leading a team of sales representatives.
• Proven track record of delivering sales, distribution and coverage targets.
• Strong understanding of territory management, route planning and distributor/wholesaler management.
• Analytical and problem-solving abilities with the ability to interpret sales and market data.
• Good communication and relationship-building skills with internal and external stakeholders.

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