Area Sales Representative (Plateau)

About this role

An Area Sales Representative based in Plateau is responsible for driving sales, distribution and in-market execution across the Plateau territory for BIC Nigeria's FMCG products. The role involves building strong customer relationships and identifying opportunities to grow sales within the assigned area.

What you would do

• Generate sales orders and ensure delivery of products in the assigned sales areas and outlets.
• Redistribute all BIC products to retailers and ensure coverage of relevant outlets in the territory.
• Regularly review performance with regional managers and customers against targets.
• Develop and implement a coverage plan for the territory.
• Seek new sales opportunities within designated sales areas.
• Implement SFA and ensure promotions and POSM deployment in the sales areas.

What they are asking for

• 3–5 years of relevant FMCG sales or business development experience.
• Self-starter capable of working under pressure and delivering results.
• Well-organised, analytical and rigorous; able to plan and implement effectively.
• Strong negotiation skills and a results-oriented mindset.
• Ability to identify new sales opportunities and understand customer needs to provide solutions.
• Build strong relationships with key external and internal customers and influence others.

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