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Area Sales Representative (North West)
About this role
The Area Sales Representative for the North West region oversees BIC Nigeria’s sales efforts in the area, managing a team of Sales Representatives and driving sales and distribution targets for the company’s products. It targets candidates with FMCG sales experience and prior leadership of a sales team.
What you would do
- Deliver sales and gross profit targets for the assigned territory and categories
- Manage, coach and monitor Sales Representatives through field accompaniment and performance reviews
- Develop and optimise route/journey plans to maximise territory and outlet coverage
- Drive numeric and weighted distribution and identify new sales opportunities
- Ensure stock availability, process orders, oversee delivery follow-up and cash collection
- Monitor competitor pricing and market activities and provide insights to the Regional Sales Manager
What they are asking for
- Previous experience in FMCG sales or business development
- Experience leading a team of sales representatives
- Proven track record of delivering sales, distribution and coverage targets
- Strong understanding of territory management, route planning and distributor/wholesaler management
- Good commercial and negotiation skills with the ability to identify new sales opportunities
- Self-driven, organised and able to work independently in a field-based environment; willingness to travel within the assigned territory
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