Area Sales Representative (Niger)

About this role

Role: Area Sales Representative for the Niger region (Minna) with BIC Nigeria. It is a full-time position. The role involves driving sales, distribution and in-market execution in the assigned territory, while building customer relationships and identifying opportunities to grow the FMCG business.

What you would do

• Generate sales orders and ensure delivery of products in the assigned sales areas and outlets.
• Redistribute BIC products across outlets and ensure effective coverage of the territory.
• Develop a coverage plan for the territory.
• Seek new sales opportunities within designated sales areas.
• Implement SFA and other projects in the sales areas.
• Execute promotions and POSM deployment.

What they are asking for

• 3-5 years of relevant experience in FMCG sales or business development.
• Strong negotiation skills with a results-oriented approach.
• Ability to identify new sales opportunities.
• Understanding customer needs and providing solutions.
• Self-starter, well-organised, analytical, and able to work under pressure.
• Ability to influence and persuade others to take a specific course of action.

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