About this role
DAG Industries Nigeria Limited is looking for an Area Sales Manager (B2B) to drive institutional and commercial sales growth in Lagos. The role focuses on presenting cost analyses, coordinating with service and financing partners, and hitting sales targets for Bajaj Maxima Z Cargo tricycles. It involves field-based work, customer prospecting, product demonstrations, and maintaining sales pipelines and reports. The position targets corporate, logistics, FMCG, wholesale, and fleet accounts. Suitability requires relevant sales experience in Nigeria, strong communication and negotiation skills, and a valid driver's licence.
What you would do
- Develop customer-specific solutions and present cost-per-kilometre, total cost of ownership and ROI comparisons.
- Coordinate with service, spare parts, fabrication and financing partners to support customer satisfaction and repeat business.
- Drive monthly, quarterly and annual sales targets for Bajaj Maxima Z Cargo tricycles.
- Manage sales pipelines, forecasts, negotiations and customer follow-ups.
- Submit timely sales, field activity, pipeline and competitor reports.
- Conduct regular field visits, market mapping, customer prospecting and product demonstrations.
- Identify and acquire new corporate, logistics, FMCG, wholesale and fleet accounts.
What they are asking for
- Proven ability to meet sales quotas and spend at least 80% of working time in the field.
- Excellent communication, prospecting, negotiation, consultative selling and commercial skills.
- Valid driver’s licence and ability to support field demonstrations.
- BSc or HND in Marketing, Business Administration, Mechanical/Automotive Engineering, Supply Chain Management or related discipline.
- Nigerian Pidgin proficiency is essential; ability in Yoruba, Igbo or Hausa is an advantage.
- 5–7 years of target-driven B2B field sales experience in Nigeria with verifiable sales achievements and new-account acquisition.
- Experience in commercial vehicles, LCVs, three-wheelers, FMCG, industrial equipment, fleet leasing, logistics or related B2B sectors is beneficial.
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