Area Sales Manager - White Goods & Appliances

About this role

The role is for an Area Sales Manager overseeing white goods and appliances in Abuja, responsible for driving revenue, hitting sales targets, leading a sales team, and maintaining customer relationships. The job focuses on monitoring market trends, competitor activity, product availability, and sales performance to grow the business. The employer, Elite Talent Placements, provides corporate training and talent acquisition, connecting organisations with industry experts. The position reports to the Senior Manager, Sales – White Goods & Appliances and supervises Sales Officers and Executives. standard working hours are Monday to Friday, 8:00 am to 5:00 pm in the defined department.

What you would do

• Lead and motivate sales officers and executives to meet targets.
• Develop and implement area sales strategies and plans.
• Monitor activities and performance; implement corrective actions.
• Manage area sales Budgets and ensure financial controls.
• Build and maintain relationships with key customers, distributors and partners.
• Monitor market trends and identify business opportunities.
• Promote white goods and appliances to customers.
• Oversee sales pipelines, market research, and sales reporting.
• Conduct presentations, meetings and field visits to close sales.
• Ensure timely submission of sales reports and documentation.

What they are asking for

• Bachelor's degree in Humanities, Accounting, Business Administration or related field.
• 8–10 years of sales experience in white goods, home appliances or related industry.
• Proven experience managing sales teams and achieving revenue targets.
• Strong knowledge of sales strategy, market analysis, distribution channels and competitor monitoring.

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