Area Sales Manager - Non Food

About this role

The role is for an Area Sales Manager covering a defined geographic area in Edo, focusing on selling AAVA Brands products. The candidate will lead and coordinate a field sales team to achieve outlet coverage, call frequency, merchandising, and distribution targets across wholesale and retail channels. Responsibilities include developing sales strategies, driving both primary and secondary sales, managing debt, implementing company policies and promotions, and providing weekly reports to head office. The position involves dealer and stock management, market development, and asset management within the assigned territory. It targets candidates with FMCG sales experience and a bachelor’s degree or equivalent, who can work independently and as part of a team. The employer, AAVA Brands, is part of the Chanrai Summit Group and operates in Nigeria delivering world class brands to consumers.

What you would do

• Develop sales and marketing strategies for the assigned area.
• Achieve primary and secondary sales targets within the territory/brands.
• Ensure distribution to KD/WS, semi-wholesalers and retailers.
• Deliver secondary sales targets (minimum 60% of primary).
• Achieve targets through the FMCL sales team.
• Manage debt in line with company policy.
• Implement company policies, systems and promotions (BTL).
• Provide weekly reporting to head office on sales metrics.
• Conduct dealer stock verification, pricing compliance and claims processing.
• Assist in market development and manage assets like van and devices.

What they are asking for

• Minimum of 3 years' experience in traditional sales operations.
• Experience in an FMCG sales environment with understanding of strategic sales processes.
• Bachelor's Degree or HND preferred.
• Excellent interpersonal and written/verbal communication skills.
• Ability to work independently and in a virtual team.
• Curiosity, modesty, achievement orientation and conscientiousness.
• Team player with creativity, process orientation and commitment.
• Proficient in MS Office (Excel, PowerPoint, Word).

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