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Area Sales Manager-Lubricants
About this role
The role is for an Area Sales Manager focusing on lubricants, responsible for driving DAG's lubricant sales in a defined local area. It is a field-heavy position requiring active market coverage, prospecting, and regular visits to workshops, service stations, and fleet operators. The role involves building relationships with distributors, sub-dealers, and other potential customers, presenting products, and converting leads into sales. It targets candidates with prior lubricant sales experience and the ability to work independently across Akure (Ondo), Lafia (Nasarawa), and Jos (Plateau) areas. DAG Industries Nigeria Limited distributes Bajaj Auto Ltd. products, MRF Tyres, lubricants, and after-sales services.
What you would do
- Generate qualified leads and conduct product presentations and demonstrations.
- Visit workshops, service stations, distributors, markets, and high-potential customer locations.
- Build and maintain relationships with workshop owners, service-station operators, and fleet groups.
- Support distributors and sub-dealers with prospecting, product information, merchandising, and market activation.
- Capture customer information, lead status, sales activity and competitor intelligence in field reports.
- Identify objections and quality concerns and coordinate responses with internal teams.
- Monitor competitor lubricant brands, pricing, promotions, and market movements.
- Assist in implementing sales campaigns, roadshows, and customer events.
- Maintain professional conduct and ensure compliance with company policies in all interactions.
- Achieve area sales targets for lubricants.
What they are asking for
- OND/ HND or Bachelor's Degree in Marketing, Business Administration, Sales, Chemistry or related field.
- 3–4 years of relevant field-sales experience.
- Proven experience selling lubricant products.
- Strong prospecting, negotiation, CRM and sales conversion skills.
- Ability to work independently, cover assigned territories and meet sales targets.
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