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Area Sales Manager-B2B
About this role
Dag Industries Nigeria Limited seeks an Area Sales Manager for B2B in Lagos. The role focuses on coordinating with service, spare parts, fabrication and financing partners to support customer satisfaction and repeat business, and driving sales targets for Bajaj Maxima Z Cargo tricycles. The company is an authorised distributor of Bajaj Auto Ltd. and MRF Tyres, with activities across motorcycles, tricycles, tyres, spare parts, lubricants and after-sales services. The position requires significant field work and the ability to present cost comparisons and ROI analyses to customers.
What you would do
- Coordinate with service, spare parts, fabrication and financing partners to support customer satisfaction and repeat business
- Conduct regular field visits, market mapping, customer prospecting and product demonstrations
- Develop customer-specific solutions and present cost-per-kilometre, total cost of ownership and ROI comparisons
- Drive monthly, quarterly and annual sales targets for Bajaj Maxima Z Cargo tricycles
- Submit accurate sales, field activity, pipeline and competitor reports
- Manage sales pipelines, forecasts, negotiations and customer follow-ups
- Identify and acquire new corporate, logistics, FMCG, wholesale and fleet accounts
- Support field demonstrations with relevant information and materials
- Maintain strong client relationships to sustain repeat business
- Keep abreast of market trends and competitor activities
What they are asking for
- Nigerian Pidgin proficiency is essential; fluency in Yoruba, Igbo or Hausa is an added advantage
- Valid driver’s licence and ability to support field demonstrations
- Excellent communication, prospecting, negotiation, consultative selling and commercial skills
- Experience in commercial vehicles, LCVs, three-wheelers, FMCG, industrial equipment, fleet leasing, logistics or related B2B sectors is an advantage
- BSc or HND in Marketing, Business Administration, Mechanical/Automotive Engineering, Supply Chain Management or related discipline
- Proven ability to meet sales quotas and undertake extensive fieldwork (at least 80% of time in the field)
- 5–7 years of target-driven B2B field sales experience in Nigeria with verifiable sales achievements and new-account acquisition experience
- Resident in Lagos
- Only qualified candidates will be contacted
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