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Area Sales Manager
About this role
The Area Sales Manager is responsible for driving revenue growth, market penetration, and customer acquisition and retention within the allocated territory for the Diagnostics Business Unit. The role focuses on meeting sales targets through territory management, customer engagement, accurate forecasting, and execution of business development plans. It involves building relationships with existing and prospective clients, managing sales leads, and delivering value-based partnerships with customer centres and key stakeholders. The job requires monitoring market trends and competitor activity to inform strategy and ensuring high customer satisfaction to support growth in the region.
What you would do
- Achieve assigned sales and revenue targets in the territory.
- Develop and maintain relationships with current and prospective clients.
- Identify, pursue and convert sales opportunities to grow market share.
- Manage and follow up on all sales leads and customer inquiries.
- Build value-based partnerships with customer centres and key stakeholders.
- Execute territory coverage, account management and customer engagement strategies.
- Provide accurate sales forecasting and pipeline management with reports.
- Monitor market trends and competitor activity to inform strategy.
- Support customer satisfaction and regional business growth.
- Travel extensively within the assigned region as needed.
What they are asking for
- Bachelor's degree in Business Administration, Marketing, Pharmacy, Life Sciences, or related field (MBA added advantage).
- Minimum of second class upper or upper credit.
- 5 to 7 years of progressive sales and business development experience, with 2 to 3 years in a supervisory or managerial role.
- Experience in healthcare, medical diagnostics, pharmaceutical, or related industry preferred.
- Proven track record of achieving and exceeding sales targets.
- Strong leadership, people management, and coaching skills.
- Excellent analytical, strategic thinking, and communication abilities.
- Experience in key account management and distributor/channel development.
- Proficiency with CRM tools, sales analytics, and Microsoft Office.
- Willingness to travel extensively within the region.
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