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Area Sales Manager
About this role
AAVA Brands is seeking an Area Sales Manager to drive sales performance in Abia. The role involves developing and executing sales plans, leading and coaching the sales team, managing distributors and key customers, and improving product availability and market presence. You will monitor market trends, track targets, and report performance, while identifying new business opportunities and ensuring territory coverage and compliance with sales processes.
What you would do
- Develop and execute sales strategies to meet targets
- Lead, coach, and motivate the sales team
- Manage distributors, key customers, and business relationships
- Drive product availability, visibility, and market penetration
- Monitor sales performance, market trends, and competitor activity
- Ensure effective territory coverage and route-to-market execution
- Track sales targets and provide regular performance reports
- Identify new business opportunities and drive revenue growth
- Ensure compliance with company sales policies and processes
- Support travel within the assigned territory as needed
What they are asking for
- Bachelor's Degree in Business Administration, Marketing, or related field
- 3–5 years' experience in FMCG sales, preferably in a supervisory/management role
- Proven track record of achieving sales targets
- Strong knowledge of distribution and territory management
- Excellent leadership, negotiation, and communication skills
- Strong analytical and problem-solving abilities
- Proficiency in Microsoft Excel and sales reporting tools
- Willingness to travel within the assigned territory
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