Area Sales Manager

About this role

The role is for an Area Sales Manager at Princeps Credit Systems Limited in Lagos, focusing on leading end-to-end sales strategy and achieving revenue targets across field operations. It involves driving customer acquisition, loan disbursement growth, and market expansion within assigned channels and territories. The position requires leading and coaching field sales teams, translating targets into KPI-driven plans, and ensuring ethical sales practices and regulatory compliance. Collaboration with Sales Fulfilment and Revenue Assurance aims to improve approval rates, turnaround times, and loan quality, while using data to monitor performance and pipeline health. The job targets candidates with a background in business, marketing, or related fields and substantial experience leading field sales in financial services or fintech, with strong commercial and leadership skills.

What you would do

• Own and deliver end-to-end sales strategy and revenue targets across field operations
• Drive customer acquisition, loan disbursement growth, and market expansion across assigned channels and territories
• Lead, structure, and optimise field sales teams for productivity, conversion, and execution discipline
• Translate company targets into measurable KPIs, sales plans, and daily/weekly activity metrics
• Oversee call management, field deployment, and territory planning
• Collaborate with Sales Fulfilment and Revenue Assurance to improve approval rates, turnaround time, and loan quality
• Enforce ethical sales practices, policy compliance, and regulatory standards across all sales activities
• Monitor sales performance and pipeline health using data-driven insights
• Build sales capability through coaching, performance management, and targeted training
• Provide market intelligence, customer insights, and competitive feedback to leadership

What they are asking for

• Bachelor's degree in Business, Marketing, Economics, or a related discipline
• 7 years' experience in sales leadership with proven oversight of field sales teams
• Strong track record in driving revenue growth, customer acquisition, and sales target achievement within financial services or fintech
• Hands-on experience with CRM systems, sales analytics, and performance reporting
• Understanding of credit products, lending processes, and regulatory compliance in Nigeria
• Demonstrated ability to lead large, multi-location teams and manage high-performance sales cultures
• Strong commercial acumen, negotiation skills, and customer-centric mindset
• Excellent communication, stakeholder management, and execution discipline
• Must have skills field sales, field Operations, Telesales, Marketing, Relationship Management, Market Analysis, Coaching, Management, Customer Relationship Management, Leadership, Call Management

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