Analyst (Sponsorship Product Launches Edutainment)

About this role

MTN Nigeria is recruiting for an Analyst to support Sponsorship Product Launches in the Edutainment area within Brand and Communications. The role focuses on executing, coordinating, and tracking sponsorships, partnerships and events, ensuring alignment with marketing and brand strategy. It involves coordinating with legal for contracts, managing multiple activations across regions, and measuring impact against objectives. The position reports to the Manager of Sponsorship Music Product Launches in the Lifestyle Edutainment division and requires collaboration with cross-functional teams. The role targets candidates with sponsorship and promotions experience, strong project management skills, and familiarity with telecom or FMCG marketing contexts.

What you would do

• Assist in the execution and coordination of sponsorships, partnerships and events.
• Monitor audience engagement, brand visibility and experiential effectiveness.
• Liaise with legal to ensure compliance with MOUs and SLAs.
• Coordinate sponsorship activities across brand and communications segments.
• Manage multiple sponsorship activations across regions or audience segments.
• Implement metrics to measure impact of sponsorships and events.
• Prepare reports for sponsorship and events touchpoints to assess ROI and objectives.
• Drive sourcing and procurement tasks related to sponsorship activities (POs, motivations, procurement requests).
• Ensure brand standards are maintained while adapting to local execution needs.
• Collaborate with creative agencies and cross-functional units to implement sponsorships and campaigns.

What they are asking for

• English fluency.
• First degree in a business-related or social science discipline.
• CIM certification is an added advantage.
• 3–7 years’ experience in sponsorship and promotions.
• Experience managing multiple time-sensitive projects and stakeholders in a fast-paced environment.
• Experience in a medium-sized organisation.
• Experience executing sponsorship plans in telecom or FMCG sectors.
• Marketing experience on client or agency side.

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