Analyst - Master Brand Marketing

About this role

The role is for an Analyst in Master Brand Marketing at MTN Nigeria, based in Lagos. The job supports MTN's brand strategy, sponsorships and commercial plans by generating insights, developing regional campaigns, managing activations and tracking performance. It involves creating regional marketing briefs, coordinating multi-channel campaigns, working with agencies, and ensuring assets and compliance across regions. The position targets individuals with regional marketing experience and strong analytical, project management, and stakeholder management skills. MTN is a large telecom company operating across Nigeria with regional marketing and sponsorship responsibilities in its Marketing division.

What you would do

• Develop regional marketing briefs based on regional insights to cascade national campaigns
• Collate market insights and maintain regional competitive intelligence
• Develop regional marketing tactical plans and activation initiatives
• Coordinate with integrated marketing agencies for regional communication and BTL campaigns
• Plan, coordinate and track regional campaign execution across multiple channels
• Manage deployment trackers, creative material logs and vendor schedules
• Track campaign performance and produce weekly/monthly reports using Power BI and Excel
• Conduct trade visibility audits and ensure brand identity compliance at POS
• Assist in organising regional activations and sponsorships with post-event analysis
• Maintain documentation for campaigns including status updates, signoffs and feedback reports

What they are asking for

• Bachelor's degree in marketing, statistics, business administration or related field
• Postgraduate diploma in Marketing, Business Administration or related discipline (added advantage)
• APCON Certification
• Fluency in English and other local languages
• 3-7 years' experience with Excel, PowerPoint, Power BI or similar analytics tools
• Understanding of regional marketing or FMCG/telco environments
• Strong proactive and execution skills
• Strong stakeholders' management
• Excellent project management skills to meet deadlines

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