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Agentic Marketing Executive
About this role
The role involves supporting Orange Group’s commercial activities by using AI and agentic marketing tools, digital content platforms and AI-generated personas to speed up marketing execution, boost customer engagement and enhance brand visibility. The person will build AI-powered agents for consumer interactions, identify tools to automate marketing tasks, monitor market and campaign data with AI, and help convert objectives into AI-enabled campaigns and workflows. They will create AI-generated brand ambassadors and virtual presenters for campaigns and produce short form videos for products and promotions. The role requires ensuring AI content aligns with the company’s brand identity and standards. It is suitable for someone with a background in marketing or related fields and experience with AI in content creation and marketing automation.”
What you would do
- Build AI-powered agents to interact with consumers and provide real-time information.
- Identify and deploy AI tools to automate repetitive marketing and commercial activities.
- Use AI agents to monitor market trends, competitors, consumer conversations and campaign performance.
- Support marketing teams in turning commercial objectives into AI-enabled campaigns and workflows.
- Create AI-generated brand ambassadors, presenters and virtual personas for campaigns.
- Produce short-form videos for products, promotions, trade activities and consumer education.
- Ensure AI-generated content reflects Orange Group brand identity and communication standards.
What they are asking for
- Bachelor’s degree in Computer Science, Marketing, Mass Communication, Digital Marketing, Business Administration or related field.
- Demonstrable experience using AI tools for content creation and marketing automation.
- Experience creating or editing short-form videos is highly desirable.
- Experience with AI video/avatar platforms, generative AI, prompt engineering and digital marketing tools.
- Experience in digital marketing, content creation, social media, marketing technology or related field.
- FMCG, pharmaceutical, personal care or consumer-product experience is an advantage.
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