Activation Manager (Modern Trade)

About this role

The role is Activation Manager for Modern Trade at Seven Up Bottling Company in Lagos. The position focuses on creating and delivering a modern trade activation strategy aligned with marketing, brand and key account plans. It involves designing activation concepts, planning and budgeting, and overseeing end-to-end execution in-store with collaboration across marketing, sales and supply chain. The role requires building relationships with marketing, key accounts and modern trade customers, managing the activation budget and ensuring campaigns are integrated with brand and trade materials. The advert targets professionals with trade or shopper marketing experience in FMCG, particularly in Nigeria's modern trade channel.

What you would do

• Develop and implement a modern trade activation strategy aligned with marketing and key account plans.
• Create activation concepts with objectives, KPIs and budgets to drive trial, awareness and sales.
• Own end-to-end execution of activations: planning, approvals, logistics and in-store implementation.
• Partner with Key Account team to secure customer buy-in and oversee POSM deployment and shopper engagement activities.
• Build and maintain relationships with marketing, key accounts and modern trade customers.
• Manage activation budget, track expenses and provide updates with documentation and reconciliation.
• Collaborate with marketing for brand campaign integration and with supply chain for product availability.

What they are asking for

• BSc or HND in a related field.
• About 4 years of experience in trade marketing, shopper marketing or key account management in FMCG, with emphasis on modern trade in Nigeria.
• Strong problem solving and analytical abilities.
• Good communication and interpersonal skills.
• Results-oriented with strong execution capability.

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